Yahoo's Revenue Hits $1.24 Billion as Ad Sales, Prices Rise | Digital

Yahoo's Revenue Hits .24 Billion as Ad Sales, Prices Rise | Digital
Yahoo has been trying to draw a line in the sand between what its business has historically been and what it needs to be for advertisers to keep giving the company their money. That line separates the old money Yahoo makes from desktop search ads and …
Read more on AdAge.com

Apple patent for e-commerce and mobile advertising system – Business Insider
Apple describes its new ad format as having one key improvement over regular mobile advertising: An advantage of such targeted advertising is that only advertisements for goods and services which particular users can afford, are delivered to these users.
Read more on Business Insider

Big Spenders on a Budget: What the Top 200 US Advertisers Are Doing to Spend
"We're shifting more advertising to digital media, search, social, video and mobile as consumers spend more time there," P&G Chief Financial Officer Jon Moeller said at a June investor conference. "In general, digital media delivers a higher return on …
Read more on AdAge.com (blog)

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