In terms of box office takings, a trailer can make or break a movie.
On the one hand, it could go viral. It could be like the IT teaser trailer. That one’s had almost 31 million YouTube views at the time of writing, and it even set a record for the most online views in a single day.
If the trailer misses the mark, though — if it’s a bit drab or, even worse, it gets panned — it could significantly damage the hype around a movie’s release.
One man who’s well aware of this is 26-year-old Frederick Lloyd. Under the name Ursine Vulpine, he has composed music that’s featured in a huge number of blockbuster trailers: everything from Mad Max: Fury Road to the recent Professor Marston & The Wonder Women: Read more…